2024 Mission Report

2024
Mission Report

  • Combatting every element of the abortion industrial complex

  • Multiplying impact with a national pro-woman brand
  • Amplifying our strategy in a post-Roe landscape

Our mission is to save lives

The legacy approach of pro-life

Since the passing of Roe v. Wade in 1973, the pro-life movement has worked hard to save lives.

With the 2022 Supreme Court ruling in the Dobbs v. Jackson, it’s time to take a new path in the battle to protect pre-born babies.

Our approach is different

Heroic Media is leading the branding war against Planned Parenthood and the abortion industry to become women’s #1 preferred provider of women’s healthcare

We want the majority of women in our country to prefer our brand before they ever face an unexpected pregnancy.

Innovative Paths in Pro-Life

We’re on a mission to make a real difference in the lives of women facing unexpected pregnancies! Our approach is unique – we’re tackling the demand side of abortion, focusing on empowering women and providing the support they need.

Heroic Media Strategy

Build the first nationally recognizable Pro-Life Healthcare Brand.

  • Our model is quick, scalable, and repeatable expansion.

  • Directly counter Planned Parenthood and the abortion industry

Branding
Creating a brand prescence in the minds of young women BEFORE an unexpected pregnancy.
Direct Response Advertising
Leveraging digital ads to connect women to local pregnancy centers
Telehealth Nursing
Our telehealth system can reach women nationally, empowering them with medically based facts about abortion

Transforming women’s healthcare

Smart Pro-Life Strategies

We are saving more lives by being the brand women think of during an unexpected pregnancy.

  • Focusing on demand side of the abortion access

  • Maintaining long-term market presence

  • Multichannel marketing to build brand preference among all young women

93%

of all abortions happen in the first 13 weeks

76%

of people are using Telehealth post Covid-19

85%

Product Quality Index

92%

Energy Generation

Save Stories

Inspiring personal accounts of the Pro-Life Journey that are driven by our generous donors, benefactors, community members, and prayer warriors.

The abortion industry, led by Planned Parenthood, has rapidly shifted its strategy to directly delivering abortion pills to women at their homes, making it extremely easy to access abortion.

Brett Attebery

CEO, Heroic Media

Get our latest resource

Your step-by-step plan for empowering women and saving lives

  • Why we need to talk about abortion differently

  • Updating the strategy for winning the war against the abortion culture

  • On the horizon – the new Pro-life

  • The potential impact of a national pro-life counter brand

Impact that saves lives

Radical Generosity

Igniting a profound shift in the way we view and interact with the world. It is an audacious act of selflessness that defies limits and redefines the boundaries of compassion.

Meet the Team

Brett Attebery

CEO

mike murray

Mike Murray

President

jordan long

Jordan Long

VP of Product

kenzie muckway

Kenzie Muckway

Director of Communications and Culture

sam meier

Molly Zepeda

Director of Philanthropy

sam meier

Sam Meier

Market Intelligence Manager

sam meier

Jeremy Bermender

VP of Marketing

Contact Us

Heroic Media
PO Box 802021 | Dallas, TX 75380
512-340-0999