The pro-life movement is at a turning point in the post-Roe era, facing new challenges that require innovative solutions to maximize impact and save lives. To continue making a significant life-saving difference, we must embrace innovative strategies that resonate with young women. 

Abortion methods in the United States have shifted significantly in over the last decade. The increased use of abortion pills, the rise of telemedicine, and broader access to information online have added complexity to the abortion landscape.

The Guttmacher Institute reports that medication abortions (abortion pills) accounted for more than 50% of all abortions in 2020, a striking increase from just 24% in 2014. And that percentage is rising. This trend has made it more challenging to reach women at a crucial moment when they are making decisions.

But here’s the opportunity: we can adapt and meet women where they are—online, in their homes, and on their phones. The good news? Innovation has given us powerful tools to do just that. 

More women are seeking privacy and opting for at-home abortions, which makes easily accessible, immediate support crucial. This is where telehealth becomes a game-changer. This tool reduces the time and effort it takes to connect with women in real-time, offering compassionate, life-affirming care right when they need it most.

One of Heroic Media’s key initiatives is telehealthcare, connecting women to on-demand, rapid response care. Imagine the impact of giving a woman immediate access to the help she needs when faced with one of the most critical decisions of her life.

But we can’t just wait until a woman is in crisis. We must take a proactive, preventative approach.

This means informing and supporting women before they ever face an unexpected pregnancy. Here’s a staggering fact: 6 in 10 women want to choose life but simply do not know that the support they need is available. We can change that.

To close this awareness gap, we need to educate women about the comprehensive care options already available to them, thanks to the thousands of pregnancy help centers and networks across the nation. That’s the driving force behind “Her First,” Heroic Media’s newly launched pro-woman telehealthcare brand. It’s designed to inform women about the life-affirming support available to them, empowering them to make informed decisions for life.

The abortion landscape is changing, and our strategies must evolve with it. By embracing innovation—especially through telehealth—and raising awareness about life-affirming services, we can continue to make a profound difference.

As a pro-life community, let’s make it our mission to ensure that every woman feels supported, informed, and empowered to make a decision for life.