In a decisive move to protect life, the Louisiana House approved Senate Bill 276, aimed at classifying mifepristone and misoprostol—drugs commonly used to induce abortions—as controlled dangerous substances. This legislation seeks to add these medications to Schedule IV of Louisiana’s Uniform Controlled Dangerous Substances Law, making possession without a valid prescription punishable by up to five years in prison. Importantly, pregnant women using these medications for personal consumption would not face prosecution.
Heroic Media’s mission is to directly counter the illegal flow of the abortion pill drug across state lines through branding and advertising. Since the overturn of Roe v. Wade in 2022, dozens of websites have been created to push women to acquire the pill from illicit providers if they cannot obtain a prescription, greatly increasing the risk of complications from the drug.
Despite the existing ban on abortions in many states, medication abortions accounted for 63% of all abortions nationwide last year, according to the Guttmacher Institute. This highlights the critical need for legislative measures and other demand-side approaches like Heroic Media’s brand advertising campaigns, to curb illegal sale and distribution of the abortion pill.
Pro-life advocates and legislators emphasize that the bill is crucial for safeguarding the health and safety of women and preborn children. Senator Thomas Pressly, who introduced the bill, is driven by a personal family tragedy. His sister’s estranged husband was accused of slipping abortion medication into her drinks without her consent, leading to legal action and a jail sentence. Pressly underscores that the bill aims to ensure these drugs are used appropriately, in situations like treating miscarriage.
Women need access to accurate information to effectively combat the abortion pill. Heroic Media has been engaged in connecting women with life affirming care for decades. Our proven pro-woman strategy connects women with emotional, and financial and medical resources, empowering thousands of women across the country to choose life.
