Many in the pro-life movement want to know if we are “winning” in the battle against the abortion industrial complex. With all of the different messages out there from both sides, it’s hard to know the truth about who is winning, and by how much.
One life saved from abortion is an infinite victory, but how do we measure that against hundreds of thousands of lives that aren’t saved?
This question is central to a cohesive pro-life strategy.
In business, one company establishes dominance when it commands a greater market share than its competitors. This is straightforward when two companies offer similar products, like Coca-Cola and Pepsi. However, it becomes more complex when competing companies offer different products within the same industry. It’s even more complex when a single, prominent company competes against thousands of smaller, relatively unknown companies.
On one side, the pro-life movement has thousands of local pregnancy help centers that offer a range of medical, emotional, and financial resources to women. On the opposing side, Planned Parenthood, the leader of the abortion industrial complex, offers one product: abortion.
To properly compare these two groups to determine who is “winning”, the only statistic to consider is whether or not the decision maker, the woman, makes a decision for life. The estimates for those numbers are somewhat bleak.
Recent reports estimate approximately 1,000,000 abortions done per year in the United States. Conversely, the number of women choosing for life due to resources available at Pregnancy Help Centers stands at 20,000 annually. Said in percentages, this means that Planned Parenthood has a 98% market share among women, while the collection of the thousands of Pregnancy Help Centers hold just 2% of the market share.
This might seem unsettling, if not downright depressing. How can thousands of phenomenal organizations only add up to 2%? Thankfully, recent data reveals to us the playbook to win back a majority of the market share.
In a study done among women who have had abortions, 6 out 10 women said that they would have chosen life if they had access to emotional and financial resources, which just happen to be the exact product that Pregnancy Help Centers offer. If there were widespread efforts to market these centers and their resources to young women, the pro-life movement would be well on its way to claiming a majority of the market share.
This is the mission of Heroic Media: to give women the information they deserve about the resources available to them, and, in the process, save hundreds of thousands of preborn lives.
